In celebration of the community-based organization’s third year of connecting “people with businesses, organizations and the resources they need to build a sustainable future” the group will be hosting a blow-out party at littlefield in Brooklyn.

Things you should know:

Tickets are $20 (and include raffle tickets! YESSSS! I am personally hoping to snag the Blades Natural Beauty item. )

The event runs from 7:00 pm-11:00 pm.

From 7:30-8:30 there will be representatives from Root for Trees, Tap It, Brooklyn Green Team, Rising Tide Initiative, and Solar 1 at the nonprofit booths. Now is your chance to meet other awesome environmentally-minded folks doing great things in NYC.

Hope to see you all there!

There was, however, a recurring theme that I noticed in many of my conversations: franchising, financing, and technology.

But let me back up a bit…the night before I attended a panel discussion at The Foundation Center on donor management systems. As some of the organizations I am working with are revving up for full-on fund development, implementing an affordable donor management program seems like a good part of the plan. I was a little shocked when I arrived that probably 80% of the attendees were twice my age. I got up and asked a question regarding options for donor management systems that would work for organizations with staff who telecommute and lack a brick-and-mortar base of operations. The question was confused people–both in the audience and in the panel–but I got a helpful answer in the end. However, the answer suited my question by accident–these traditional programs aren’t being designed with 21st century social entrepreneurs in mind, they just may work out unintentionally.

The demographic of The Feast was a stark contrast. It was packed with social-media savvy social entrepreneurs, many of whom were connecting for the first-time in person after months of communicating via Twitter, blogs, or email. For these social innovators, both the presenters and the audience, there were three things that kept coming up: franchising, financing, and technology.

Franchising: Social innovators are continuing to apply business methods to social ventures. Many organizations (like SHEnterprises (who presented at The Feast), The Unreasonable Institute, and The Ayllu Initiative) have incorporated franchising or model duplication as part of their strategy in order to implement successful programs on a large-scale. The organizations plan to make necessary tweaks to variables–like geographic location, population, materials, etc.–and roll out easily replicable programs that will yield high social impact.

Financing: Each start-up social venture must decide early on whether or not it is going to be for-profit or nonprofit.  Many incubator programs, like Echoing Green, don’t “discriminate” between nonprofit and for-profit ventures and encourage both structures as a means for social innovation. The decision between  nonprofit and for-profit, for many entrepreneurs, may be based on practicality, organizational mission, or structure. For many young social entrepreneurs, a for-profit social venture is an exciting opportunity to prove that socially-minded business can be financially sustainable.  However, when it comes down to it–the lack of flexibility between the two legal structures and the type of financing available, has many would-be for-profit social entrepreneurs turning to the 501(c)3.  The new L3C  (Low-Profit Limited Liability Company) is a new option that addresses this issue, but many feel like it is not fully developed yet.

While turning to nonprofit status may seem like the only viable option for start-ups seeking seed funding, the next step is communicating with foundations and individual donors about social entrepreneurship–a still relatively new field that is experiencing high-growth.  Finding, and then competing, for these funds is another challenge.

Technology: Someone at The Feast asked, “Where did all of these people come from?” My thought, “The internet.” Over 1,000 tweets were posted during The Feast (here’s the twitter feed)…and I haven’t even gotten around to checking out all the amazing blog posts about it. So #1) These social innovators are connecting via social media to keep the conversation going, network, and problem solve. #2) These leaders are also utilizing technology to implement their programs. Charity:water (who presented at The Feast), in an effort to increase transparency in the organization, is geo-tagging digital photographs of their projects around the world. (I mean seriously, check this out.) Another organization, Frontline SMS (who also presented), is using text messaging solutions for nonprofits…because, guess what? Most of the people in the world do not have internet access. So technology doesn’t just mean using the best technology available in the world, but using the best technology available for a given situation to solve the world’s problems.

This goes back to my experience at The Foundation Center. We may need to re-design and re-think some of the traditional nonprofit tools, resources, and structures.  “Accidental” tools are probably not the best, and assuming that these tools will have multiplier effects across the world (either multiplying efficiency or inefficiency)–it probably makes sense to design these tools with intention. What technologies would help a virtual nonprofit office? What are easily replicable best-practices for start-up social ventures? (These best practices, arguably will be easy to communicate and transfer due to this population’s heavy use of social media.) How can we duplicate not just our programs, but our start-up structures, procedures, methods for transparency and accountability? How can we increase access to financing and encourage faith in social enterprise amongst investors ?

What do I see happening next? Well, The Feast did an amazing job connecting like-minded social innovators and continuing to inspire them to action. Now, the next step is finding out what are the limiting factors for development of start-up social ventures. The innovation is happening faster than the infrastructure supporting it can catch up. The good news: the hard part is over. Entrepreneurship is notoriously difficult to teach–they’ve got the goods, let’s give them the tools to succeed.

Event 1: BRAC’s Friendraiser

Last Wednesday I headed over to BRAC’s Friendraiser at the Edwynn Houk Gallery. I was invited to the event by my friend Laina–who is always up to good. My hat goes off to the BRAC Host Committee, who organized the free event, as it was truly a great way to introduce new “friends” to the organization’s mission and activities. There were a bunch of things about the event’s structure itself that I really appreciated. Some Friendraising tips to consider for your organization’s next Friendraiser:

Price: The event was free. While fundraising and/or off-setting costs are definitely important and events can be a great opportunity for such a thing, free events are a great way to encourage new attendees. In NYC especially, everything seems to have a dollar sign attached to it.

Free for all: Rather than having a panel or guest speaker discuss the organization’s community development work around the world, guests were encourage to mingle and visit informational stations throughout the venue. There are obviously pros and cons to either a formal speaking event or an informal mingle event, but its a good idea to keep in mind the other types of engagements your audience is likely participating in…an over-indulgence in either type of event can be a little daunting.

Creative: BRAC’s Host Committee definitely gets kudos for being creative and fun. Guests were given a “passport”–a booklet with information about BRAC–and asked to visit “countries” (high tables with laptops displaying powerpoint presentations) scattered throughout the gallery space. At each “country” you were able to learn more about BRAC’s involvement in that region as well as receive a “passport stamp”–a sticker with more facts about BRAC’s work. Friendraisers are a great way to show people what awesome things your organization is up to, but it’s good to keep in mind that the way you present your information can impact people’s perceptions. Being innovative in your presentation shows people you are innovative!

Friends: The best part about a Friendraiser is the friends part. While I wasn’t particularly familiar with BRAC before receiving an invitation to the event, I respect and admire the people I know who are involved with or connected to BRAC (in addition to being very impressed with those Host Committee members and staff that I met at the event)–which, by default leads me to respect and admire an organization they believe in.  Friends of your organization are a great resource as they can advocate in meaningful ways on your behalf…remember to cultivate these relationships!

All in all, it was a creative and fun environment to learn more about a great organization that has a lot of  advocates within the NYC community.

The bottom of the ad reads: "Your City. Your Drugstore. DUANE READE." As seen on the M train

I was sitting on the M-train crossing over the East River and looked up to read this sign. I thought it was a really clever, public health-related ad that incorporated the City as part of its campaign.  It is so effective, not just because it makes you stop and feel a little grossed out, but also because it makes you feel as if you are part of something unique, special and personalized: the New York City subway system. It’s “Your City. Your Drugstore.” It makes me want to go out and buy Purell right now.

The company [Duane Reade] understands two important things: New Yorkers are uniquely harried shoppers, and the whole ball game comes down to real estate. Duane Reade has used its skill at that quintessential New York blood sport to cut rents by shoehorning its stores into bizarre locations other chains wouldn’t touch.

The article goes on to give some specifics about Duane Reade’s real estate strategy:

While most pharmacy chains run in fear from multi-floor, non-box layouts, he embraces them. Forty-nine of his stores have two floors, and they come as small as a studio apartment (under 500 square feet) and as large as a suburban supermarket (a 17,200-square-foot box in Flatlands, Brooklyn). Odder spaces include a store at 62nd Street and Broadway with a basement described as “kind of a triangle with a leg on it,” and an old theater on East 86th Street with 1,300 square feet on the ground floor and 12,000 upstairs.

Duane Reade’s flexibility in terms of their space requirements has given them a substantial edge on other NYC pharmacies, who were much slower to adopt this practice. However, the payoff for the company has been substantial. According to the article, when Duane Reade acquired a space in Times Square in 2000 the going rate was $250 per square foot in that neighborhood. However, basement retail space was going for $85 a square foot–and that is where Duane Reade located: in the basement.

Tom Bow, senior vice-president for the Durst Organization, which leased the space [to Duane Reade, said:] “Most tenants wouldn’t be able to take that space, but they could,” says Bow. “They understood that Times Square was a 24/7 location. They just knew the local market.”

The moral of the story: Well, there might be two morals. One: Understand your audience and understand your market. That may sound pithy, but you may be sacrificing opportunities by not accurately understanding people’s interests. Take time to do this important research. Two: Break out of the box! Blaze your own trail! Find creative and new solutions to your problems or to your existing strategies…you never know when you could be doing something better if you don’t investigate new options and test them out.

• Early Earners – Online education destination for youth and families promoting positive financial habits

• Girl Guides USA – Outdoor program that develops girls’ environmentalism, leadership and teamwork

• Illume – Online mentoring and career resource for young women from illiterate families in India

• Out Against Abuse – Online resource to stop domestic violence in the South Asian community

• Public Stuff – Software to connect government and citizens to improve services and community life

• Start Your Engine – Exercise, nutrition, stress and time management program for low-income women

The event featured a keynote speech by Diana Ayton-Shenker, Founder & CEO of Fast Forward Fund (FFF), a youth-investing-in-youth social venture fund, who spoke the importance of investing in young social entrepreneurs who will become tomorrow’s leaders.

The venue was a-buzz with interesting conversations and was a great opportunity to meet other faces in the world of NYC social entrepreneurship. And, in addition to the great company, the Bowery Wine Company staff were fabulous!

I had the pleasure of helping organize the event and had the opportunity to work with some really fabulous women including Natalia Oberti Noguera (NYWSE Director) and Melissa Osborne (who is off to graduate school this fall! Congrats!).  If you are a woman interested in social entrepreneurship, I highly recommend checking out NYWSE–they have an ever growing community and lots of thoughtful resources for women social entrepreneurs.

If you are considering applying for next year’s Friendraiser, check the NYWSE website for the 2010 Program Applications.