“How do you define and measure social impact?”
As I’ve spent the last year figuring out where I want to direct my career, I have come to the conclusion that social impact metrics and performance evaluation is the path I want to take. So I was very excited when I found out that my first post as part of the Nonprofit Millennial Bloggers Alliance would be addressing just that.
I want to preface my answer by saying that I am a total nerd–so looking at numbers, evaluating statistical relationships, and quantifying values are all very exciting to me. But why do these things matter to nonprofit organizations which are providing social good? If Girls on the Run (GOTR)–”a nonprofit prevention program that encourages preteen girls to develop self-respect and healthy lifestyles through running”–provides a great after-school program, does it really matter what the impact is? Shouldn’t we just be glad that they are providing this service? Continue reading