10,000 Trees for 10,000 Twitter Followers
I was introduced to the United Nations Environment Programme Twitter account,@UNEPandYou, last Friday when one of the people I follow, @rogerhamilton tweeted–or I should say re-tweeted:
RT @UNEPandYou: Today is World Environment Day -tweet 4 trees and help us reach 10,000 followers! We’ll plant one tree for every follower
This introduction is clearly not for the internet/social media/tech geek savvy among us…but for the rest of us, and just illustrates how social media works and how effective it can be. Here is a screen shot of @UNEPandYou’s page on Friday June 5th, World Environment Day:
9,752 followers and counting...
@UNEPandYou increased their audience with their “Tweet for Trees” Campaign by providing “match” (in the form of trees) for the number of followers they had at the end of the day. This campaign was a great combination of social media marketing (by utilizing Twitter), constituent engagement (by encouraging their Twitter followers to retweet about their campaign), audience expansion (via many, many retweets), and match (10,000 new trees! Who wouldn’t want to participate?)! Now, at the end of their program, UNEP has: (1) a much larger audience and (2) done some great PR.
For more info on re-tweeting, check this out: “HOW TO: Retweet on Twitter” (via @mashable).